Job Title: Assistant Manager Digital Marketing.

Location: Gurugram, India (In-Office).

Experience: 5+ years.

Role Overview:

We are looking for a performance-driven Assistant Manager Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.

This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.

Youll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.

You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities:

Digital Campaigns & Lead Generation (30%):

- Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.

- Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.

- Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).

- Collaborate with sales for audience targeting, message alignment, and lead feedback.

- Conduct A/B testing on ad creatives, CTAs, and landing pages.

Lead Management & CRM Administration (25%):

- Own the lead journey in CRM from capture to closure.

- Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.

- Track funnel metrics MQL, SQL, pipeline conversion rates.

- Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).

- Create weekly/monthly lead reports and present campaign impact to leadership.

Social Media & Content Promotion (15%):

- Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.

- Promote blogs, case studies, events, and webinars to drive traffic and engagement.

- Monitor social analytics and adjust strategy based on insights.

Website & Landing Page Management (15%):

- Manage updates and enhancements to the company website using CMS (WordPress).

- Track Website Analytics and share reports.

- Create and optimize campaign-specific landing pages with performance-focused layouts.

- Ensure mobile responsiveness, SEO hygiene, and analytics tagging.

SEO & Performance Optimization (15%):

- Conduct keyword research and implement on-page SEO strategies.

- Optimize web content and landing pages for target keywords and user experience.

- Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.

- Collaborate with the content team for regular publishing of blogs, use cases, and service pages.

Required Skills & Qualifications:

- Bachelor's/masters degree in marketing, Mass Communication, Digital Media, or related field.

- Minimum 5 years of experience in B2B digital marketing, including:

- Lead generation campaigns (Google, LinkedIn).

- CRM-based lead management and nurturing.

- Website CMS management (WordPress preferred).

- SEO and paid campaign reporting.

- Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush/Ahrefs, CRM (Zoho/HubSpot).

- Excellent English communication written and verbal.

- Strong analytical and project management skills.

Preferred Qualifications:

- Certification in Google Ads, Google Analytics, or HubSpot.

- Working knowledge of ABM tools and campaign orchestration platforms.

- Exposure to HTML/CSS and basic design editing (Canva, Adobe).

- Prior experience in IT services or B2B SaaS domain is a strong plus.

Location: New Delhi EMBI, New Delhi, Delhi, India.