Ekfrazo Technologies - Inside Sales Specialist - Digital Marketing

Position Overview:

We are seeking a proactive and results-driven Inside Sales Digital Marketing to join our dynamic team.

The ideal candidate will play a key role in driving the company's growth by identifying potential clients, creating tailored outreach strategies, and initiating conversations with key decision-makers.

This role demands a strong understanding of our core competencies, excellent research and communication skills, and the ability to set up opportunities for technical discussions with prospects.

Key Responsibilities:

Client Research and Identification:

- Conduct market research to identify potential clients based on predefined criteria such as industry, revenue, geography, and company size.

- Develop and refine the Ideal Customer Profile (ICP) for various services and solutions.

Outreach Strategy Development:

- Create compelling and customized pitches for emails, calls, and LinkedIn tailored to specific decision-makers (e.g, Directors, Program Managers, Head, etc.

Lead Generation and Nurturing:

- Identify and engage with potential leads using CRM tools, databases, and LinkedIn Sales Navigator.

- Schedule and conduct initial calls to introduce the company's expertise and offerings, ensuring alignment with client needs.

Pipeline Development:.

- Build and maintain a robust sales pipeline by generating and qualifying leads.

- Ensure seamless handoff of qualified leads to the technical or account management teams for further discussions.

Relationship Building:.

- Develop and maintain relationships with key decision-makers to nurture trust and understanding.

- Act as the first point of contact for potential clients, providing them with relevant information about the company's services.

Performance Tracking and Reporting:.

- Track outreach activities, conversion rates, and other key metrics to optimize the sales process.

- Provide regular updates and insights to leadership on outreach performance and market trends.

Preferred Experience:

- Familiarity with IT services, including Web and Mobile App Development, AEM, Magento, Shopify, Drupal, AI/ML, Digital Marketing, Engineering Services, and Automation Testing.

- Experience working with clients in diverse industries and geographies.