eCommerce Lead

eCommerce Lead

Key Responsibilities:

- Own and drive the e-commerce strategy across platforms (Amazon, Flipkart, Myntra, Nykaa, company website, etc.).

- Manage relationships with online marketplaces and ensure high visibility for the brand.

- Monitor and optimize sales performance through data analysis, pricing strategies, and promotional campaigns.

- Collaborate with the marketing team for product launches, digital campaigns, and SEO/SEM efforts.

- Lead a small team and coordinate with inventory, logistics, and customer service for seamless order fulfilment.

- Analyse customer behaviour, product performance, and competitor activity to make strategic decisions.

- Ensure adherence to brand guidelines and consistency across all digital touchpoints.

- Provide regular reports to senior management with insights and action plans.

Requirements:

- Bachelor's/Master's degree in Business, Marketing, or a related field.

- Proven track record of managing e-commerce operations with a minimum of 5 years of experience.

- Strong understanding of online marketing, digital tools, analytics, and conversion optimization.

- Hands-on experience with e-commerce platforms, dashboards, and campaign management.

- Excellent leadership, communication, and stakeholder management skills.

- Data-driven mindset with strong analytical capabilities.

Preferred:

- Experience in D2C (Direct to Consumer) model.

- Familiarity with Shopify, Magento, or similar CMS tools.