As a product marketing manager, youll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney.

The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growthdirectly supporting ZestMoneys mission of making affordable credit accessible to every Indian.

PRINCIPAL ACCOUNTABILITIES:

- Go-to-Market Strategy: Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution.

- Positioning & Messaging: Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis.

- Customer Lifecycle Management: Design and optimize campaigns to drive key metrics across the

entire user journeyfrom acquisition and onboarding to engagement and repeat usage.

- Data-Driven Insights: Translate customer data, A/B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance.

- Market Intelligence: Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader.

Work Experience:

- 2-4 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory.

- Ability to blend customer insights, product analytics, and GTM execution.

- Comfort working cross-functionally and influencing without authority.

- A customer-first approach with sharp storytelling and execution skills.

Skills & Proficiencies:

- Excellent communication and collaboration skills

- Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing

- A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centered design principles, agile principles and methodologies.

- Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business.

- Solid knowledge of SQL, Mobile Apps, SEP and UX/UI.

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Posted By

Deeya

Assistant Vice President at DMI Finance Private Limited

Last Active: 23 September 2025

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