DMI Finance - Assistant Vice President - Digital Marketing

Job Purpose:

Principal Accountabilities:

- Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys.

- Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms.

- Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization.

- Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth opportunities.

Qualifications:

Qualifications preferred: MBA in marketing

Work Experience:

- Prior experience scaling a D2C, FinTech, or digital lending brand is required.

- Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g 50 Lakhs and above).

Skills & Proficiencies:

- Strong command of data interpretation, attribution models, and reporting tools like GA4.

- Strategic mindset with proven execution speed and the ability to operate independently.

- Proven experience in building and mentoring high-performing marketing teams.

- Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.