DMI Finance - Assistant Manager/Manager - Growth Marketing Analyst

Job Purpose:

Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of the products, users, and acquisition channels

Marketing Analytics

- Help solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business

- Develop the channel mix & testing strategy for each campaign by collaborating with internal teams

- Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity

- Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure

- Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company

- Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings

- Effectively present and communicate analysis to the company to drive business decisions

a) Qualifications: B.Tech from a Tier-1/Tier-2 institute with 2-4 years of experience

b) Work Experience/Skills:

- 2-4 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC

- Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.

Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables