Director - Marketing - eCommerce

About the Role:

We are seeking a dynamic and strategic Head of Marketing to lead and scale the marketing function for a fast-growing e-commerce company based in Delhi. The ideal candidate will be responsible for defining the brand's marketing vision, driving customer acquisition and retention through data-driven strategies, and managing all growth, digital, performance, and brand marketing initiatives.

Key Responsibilities:

1. Growth & Performance Marketing

- Own and drive customer acquisition through paid channels (Google, Meta, Programmatic, etc.)

- Optimize CAC, ROAS, LTV using analytical tools and funnel optimization

- Oversee SEO/SEM, affiliate marketing, email, SMS, and app push campaigns

2. Brand Strategy & Communication

- Develop and refine brand positioning, tone of voice, and messaging strategy

- Manage ATL/BTL campaigns, PR, influencer partnerships, and brand collaborations

- Ensure brand consistency across all customer touchpoints

3. CRM, Retention & Loyalty

- Lead retention strategies including lifecycle marketing, loyalty programs, and re-engagement funnels

- Increase repeat purchase rates and customer lifetime value (LTV)

4. Digital & Content Marketing

- Build and oversee digital content strategies including social media, blogs, video, and product storytelling

- Lead content performance measurement and creative testing

5. Team & Budget Management

- Lead, hire, and mentor a high-performance marketing team

- Manage and optimize large marketing budgets with a focus on ROI

Requirements:

- MBA/PGDM in Marketing or related field from a reputed institute

- 1015 years of experience in e-commerce/D2C/consumer internet companies

- Deep understanding of performance marketing, digital channels, and growth tools

- Strong analytical skills with comfort in data-driven decision-making

- Proven track record of scaling user acquisition and building loved consumer brands

- Excellent leadership, communication, and cross-functional collaboration skills