Director - Digital Media

- Whizz HR is on a look for Media Group Head for a leading agency.

- This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated. project management experience.

- The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background.

- They must have extensive experience successfully running programs that exceed ROI targets,. and are motivated by analytics and audience insights to drive engagement in key market segments.

- Develop and execute strategies to hit aggressive lead acquisition and revenue goals for our digital and offline channels, including SEM, paid social media, retargeting, and display advertising campaigns.

- Coordinate with stakeholders across the internal digital marketing team and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported.

- Using our vast data identify segments and build custom audiences to zero in on high performing targeting.

- Maintain a data-first approach to Test, Learn, and Optimize every part of the funnel.

- Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion.