Digital Marketing Specialist - Meta Marketing Focus

Position: Digital Marketing Specialist Meta Marketing Focus

Location: Byculla East, Mumbai

Experience Required: 2+ Years in Digital Marketing (Meta Ads Expertise Preferred)

About the Role

Key Responsibilities

- Develop and execute integrated digital marketing strategies across multiple channels including SEO, SEM, email, and display advertising.

- Manage and grow social media presence on platforms such as Facebook, LinkedIn, Instagram, and Twitter.

- Optimize ad performance using A/B testing, retargeting, and conversion tracking.

- Collaborate with design, content, and product teams to deliver engaging marketing assets.

- Conduct keyword research, optimize website content, and improve SEO rankings.

- Monitor performance metrics using tools like Google Analytics, Meta Business Suite, and other analytics platforms.

- Stay ahead of digital marketing trends, especially emerging Meta ad features and best practices.

- Prepare detailed reports with actionable insights for campaign improvements.

Requirements

- 2+ years of proven experience in Digital Marketing with hands-on expertise in Meta Ads (Facebook & Instagram).

- Proficiency in tools such as Meta Business Suite, Google Ads, Google Analytics, HubSpot, or Mailchimp.

- Strong understanding of SEO, PPC, and paid social media strategies.

- Analytical mindset with the ability to interpret data and optimize accordingly.

- Excellent communication and creative problem-solving skills.

Preferred Qualifications

- Experience with marketing automation and A/B testing.

- Familiarity with CMS platforms like WordPress or Shopify.