Digital Marketing Specialist

Key Responsibilities:

SEO Strategy and Implementation:

- Conduct comprehensive keyword research to identify the most relevant keywords for our organization.

- Execute on-page SEO content strategies based on data analysis and creative research, including creating blogs and articles to improve website visibility.

- Ensure the website meets technical SEO requirements and best practices.

Data Analysis and Reporting:

- Utilize tools such as Google Analytics, Search Console, Ahrefs, and SEMrush to analyze website traffic and SEO performance metrics.

- Measure the effectiveness of SEO strategies and provide actionable insights for improvement.

Email and WhatsApp Marketing:

- Craft copy for email marketing creatives based on monthly creative and strategic briefs.

- Collaborate with stakeholders to align copy before sharing with creative designers.

- Conduct testing, quality control, and timely execution of Email, WhatsApp, and Push notification campaigns/journeys as per the agreed calendar/plan.

- Maintain and update channel performance data, analyzing metrics for continuous improvement across all digital marketing channels.

Comprehensive Digital Marketing:

- Contribute to broader digital marketing initiatives, including:

- Google Ads management.

- Facebook Ads optimization.

- Social media marketing across various platforms.

Continuous Improvement:

- Stay updated with the latest digital marketing trends and best practices.

- Propose and implement new strategies to enhance our digital presence and lead generation.

Qualifications:

- Bachelor's degree in Marketing, Digital Media, or related field.

- 2-3 years of experience in digital marketing with exceptional proficiency in SEO.

- Proven track record of improving search engine rankings and organic traffic.

- Advanced proficiency in SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, etc.

- Strong experience in email marketing, WhatsApp marketing, and push notifications.

- Working knowledge of Google Ads, Facebook Ads, and social media marketing.

- Excellent analytical and problem-solving skills.

- Strong copywriting and content creation abilities.

- Ability to work independently and collaborate effectively with cross-functional teams