Digital Marketing Role - NBFC

Designation: Assistant Manager - Design (UI/UX & Visual)

Grade: L1 - Assistant Manager

Reporting to: Design Lead - Digital CX / Visual Design Lead - Brand

Location: Mumbai

Function: Customer Experience (CX) & Brand

Job Purpose

We are looking for a versatile Assistant Manager - Design to strengthen our in-house design capabilities across both Digital CX and Brand functions. This hybrid role blends UI/UX expertise with visual storytelling, enabling you to craft intuitive digital journeys and compelling brand communications. You'll collaborate with product, tech, CX, and marketing teams to deliver customer-first experiences and high-impact creatives that build trust, drive engagement, and elevate our brand presence.

Key Responsibilities:

UI/UX Design:

- Deliver end-to-end UI/UX designs for customer-facing digital journeys, acquisition flows, servicing portals, and campaign interfaces.

- Create wireframes, mockups, prototypes, and production-ready UI aligned with design systems.

- Support usability testing, rapid prototyping, and A/B experiments to iterate and improve experiences.

- Contribute to building and maintaining scalable design systems and component libraries.

- Mentor junior designers and collaborate across product, tech, and CX functions.

Visual Design:

- Design campaign creatives, social media assets, infographics, and product launch collaterals.

- Maintain and evolve brand guidelines to ensure consistent visual expression across channels.

- Deliver high-quality visual assets for both digital and offline platforms.

- Experiment with AI-powered creative tools to scale content personalization and variation.

- Collaborate with external agencies when needed to manage peak creative load.

Qualifications & Experience

- 3-5 years of experience in UI/UX and/or visual design, preferably in fintech, BFSI, or digital product environments.

- Strong portfolio showcasing digital journeys, branding, campaigns, and design systems.

- Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Canva, and prototyping tools.

- Basic knowledge of motion graphics or video editing is a plus.

- Solid understanding of user-centered design, usability testing, and visual storytelling.

- Strong sense of aesthetics, typography, layout, and structured UX thinking.

- Ability to thrive in a fast-paced, collaborative environment with tight timelines.