Digital Marketing Manager - D2C

Role Objective:

Experienced digital marketer, with predominant experience in running ads on Meta ads, Facebook. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (spends upto 1 Cr per month). Candidate will be expected to develop strategies, monitor and optimise campaign performance daily, leading to quality conversions.

Key Responsibilities

- Perform daily account reviews of Meta ad account as well as other platforms

- Improve Ad Quality Score, CTR Conversions,

- Provide creative inputs based on based performing campaigns

- Provide creative copy suggestions and ad templates

- Responsible for coordinating various online marketing initiatives running across various platforms

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Candidature

- 5+ years of experience in a similar role.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Experience running ads in International Markets is a huge bonus.

- Strong analytical skills, ability to distil insights & propose relevant recommendations.

- Candidate should be creative and come up with innovative ideas to promote campaigns