Digital Category Manager

Skills Required :

- Demonstrated expertise in category management, preferably within the D2C or ecommerce sector.

- Proficient analytical skills, with a strong ability in data analysis and market research.

Responsibilities :

1. Strategy:

- Conduct competitor analysis to identify opportunities for differentiation and market positioning.

2. Project and Performance Management:

- Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.

- PNL + Business Piloting

3. People:

- Collaboration with multiple vertical teams to achieve objectives

4. Stakeholder Management / Collaborations:

- Proactive business planning and owning the category online business case along with business finance and program teams.

- Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.

- Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.

- Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances.