DigiLantern - Manager - Performance Marketing

About Role: Lead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients.

Responsibilities :

- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results).

- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics.

- Drive campaign optimizations via experiments & new initiatives.

- A/B testing ad formats, copies, bidding strategy, channel spend-mix and more.

Campaign Analytics:

- Measure and report performances of all marketing campaigns against goals.

- Research and analyze competitor advertising strategy and tactics.

- Collaborate with internal teams to create landing pages and optimize the user experiences.

- Optimize the ad copy, landing pages for better results.

- Analyse creative performance.

- Budget management.

- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests.

Job Qualifications and Skill Sets :

- Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads/Meta Ads/ Linkedin.

- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics.

- Analytical approach + Data-Driven Thought Process + Optimization mindset.

- The ability to think creatively, own things and work independently in a fast-paced environment.

- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment.

- Competency in Excel and PowerPoint for analysis & presentations.

- Excellent communication skills and problem-solving abilities.

Previous Experience :

- Experience in running large scale App Install campaigns.

- Exposure and experience to lead marketing in the Middle East, International Markets.

- SEO On-Page and Off-Page SEO optimization levers.

- Experience with Analytics and Attribution platforms like Branch, CleverTap.

- Experience with Ad.

- Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix.

- Experience with DSPs like DV-360, In-Mobi, Revx.

- Experience with content platforms like Taboola, Outbrain.

- Experience with re-marketing platforms like Criteo, Adroll.