Deputy Manager - Marketing - Defense Segment

About the Company:

Triveni Engineering & Industries Limited (TEIL) is one of the leading industrial conglomerates in India with over 90 years of experience in diversified businesses. TEIL is one of India's largest integrated sugar & ethanol manufacturers and is amongst the leading players in Power Transmission and Water & Wastewater treatment solutions. Triveni also owns and operates multiple FMCG Brands that bring extremely high-quality products to the Indian consumer. With 22 world-class manufacturing facilities across India, Triveni is focused on sustainable growth driven by excellence, engineering efficiency, R&D innovation, and long-term customer relationships. Find out more by clicking: www.trivenigroup.com.

Purpose of the role:

The position plays a crucial role in driving business opportunities within the defence sector by actively liaising with business partners, customers, and internal stakeholders. This role is responsible for managing the end-to-end process of tendering, proposal preparation, and project coordination to ensure seamless execution and customer satisfaction. This position demands a proactive and strategic approach to business development, ensuring that cost-effective and competitive proposals are submitted within the required timelines while maintaining compliance with industry and customer specifications.

Responsibilities:

- Assist in the development and implementation of comprehensive marketing strategies aligned with business objectives.

- Conduct market research and competitive analysis to identify opportunities and trends.

- Contribute to the creation of annual marketing plans and budgets.

- Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, events, and traditional media.

- Manage campaign budgets and ensure efficient allocation of resources.

- Coordinate with internal teams and external agencies to ensure timely and effective campaign execution.

- Develop and implement digital marketing strategies to drive online engagement and lead generation.

- Manage social media presence and content creation.

- Analyze digital marketing performance and optimize campaigns for maximum ROI.

- Oversee SEO/SEM efforts.

- Maintain brand consistency across all marketing materials and channels.

- Assist in the development of brand guidelines and ensure adherence.

- Monitor brand perception and implement strategies to enhance brand equity.

- Track and analyze marketing campaign performance and provide regular reports.

- Use data-driven insights to optimize marketing strategies and improve ROI.

- Prepare and present marketing performance reports to senior management.

- Collaborate with cross-functional teams, including sales, product, and customer service.

- Mentor and guide junior marketing team members.

- Manage relationships with external vendors and agencies.

- Plan and execute marketing events, including trade shows, conferences, and webinars.

- Manage event logistics and ensure successful event outcomes.

Requirements:

- MBA or relevant postgraduate degree.

- 8-10 years of experience in marketing, with a proven track record of success.

- Strong understanding of marketing principles and best practices.

- Experience in developing and executing integrated marketing campaigns.

- Proficiency in digital marketing tools and platforms.

- Excellent analytical and problem-solving skills.

- Strong communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong project management and organizational skills.

- Experience with CRM and marketing automation systems is a plus.

Preferred Skills:

- Knowledge of marketing analytics and reporting tools.

- Experience in budget management.

- Strong leadership capabilities.