Deputy General Manager - Sales HR Business Partner

Key Responsibilities:

Strategic HR Partnership:

- Collaborate with Sales leadership to align HR strategies with business goals

- Support talent reviews, succession planning, and workforce optimization

- Participate in annual business planning from an HR lens

Talent Acquisition & Onboarding:

- Drive recruitment for front-line sales roles (TSEs, ASMs, etc.)

- Lead campus hiring and walk-ins for field sales roles

- Ensure robust onboarding and assimilation of new hires

Performance & Rewards:

- Implement PMS (Performance Management System) and calibrations

- Guide line managers on performance improvement plans (PIPs)

- Partner with rewards team for incentive management and recognition programs

Employee Engagement & Culture:

- Conduct periodic pulse surveys, skip-levels, and engagement interventions

- Drive sales culture initiatives aligned with company values

- Manage grievance handling, POSH sensitization, and field discipline

Compliance & IR:

- Ensure compliance with labour laws for sales employees (PF, ESIC, Shops & Establishments Act, etc.)

- Coordinate with legal/IR teams on field-level compliance issues

Learning & Capability Building:

- Partner with the L&D team to identify and implement capability development for sales force

- Deploy sales-focused learning interventions (e.g., negotiation, route-to-market, leadership grooming)

Key Skills & Competencies:

- Strong business acumen and understanding of FMCG sales models

- Influencing skills and stakeholder management

- High field orientation (willing to travel extensively)

- Analytical mindset with understanding of HR metrics

- Empathetic, assertive, and culturally sensitive

Qualifications & Experience:

- MBA/PGDM in HR from Tier I/II institute

- 12-15 years of experience in HRBP roles, preferably supporting Sales/Frontline functions

- Prior FMCG industry experience is a strong advantage

- Proficiency in HR systems and MS