As the Deputy General Manager (DGM) of Marketing for our Luxury High-End Venue Management, Banquet & Catering company, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand image, drive revenue growth, and ensure a strong market presence. This leadership position demands a dynamic individual with a proven track record in luxury hospitality marketing, a strategic mindset, and exceptional leadership skills.

Strategic Planning:

- Develop and implement marketing strategies to position the company as a leader in the luxury high-end venue and catering industry.

- Develop and implement multi-channel marketing strategies, including digital, social media, and events, to drive brand engagement and lead generation.

- Media and database buying at the correct rates.

- Collaborate with senior management to align marketing initiatives with overall business objectives.

- Implement robust analytics tools to measure the effectiveness of marketing campaigns.

- Basic knowledge of AI in the marketing perspective for driving analytics.

- Provide regular reports and insights to management, demonstrating the impact of marketing efforts on business outcomes.

- Stay informed about market trends, competitor activities, and customer preferences to adjust marketing strategies accordingly.

- Conduct regular market research to identify opportunities for brand growth and development.

- Devise and execute lead generation strategies to acquire high-quality leads for venue bookings and catering services.

- Utilize a multi-channel approach, including digital marketing, social media, partnerships, and events, to generate leads from the desired demographic.

Brand Management:

- Build and maintain a strong brand presence in the luxury events and catering sector.

- Reshape brand profile for making it future looking.

- Specific focus on sustainability and DEI (Diversity Equity and Inclusivity) angle to create brand awareness for the business. Suggest tie ups.

- Develop and enforce brand guidelines to ensure consistent messaging and visual identity.

- Cultivate and enhance brand equity through targeted campaigns and initiatives.

- Develop and execute a strategic brand-building roadmap to enhance the company's presence in the luxury market.

- Collaborate with cross-functional teams to identify unique selling propositions and key differentiators.

- Implement innovative marketing campaigns to increase brand awareness and relevance in the target market.

- Craft a captivating brand narrative that resonates with the target audience and communicates the company's values and mission.

- Develop and maintain a library of brand stories that highlight successful events, collaborations, and client experiences.

- Ensure the brand story is consistently conveyed across all marketing channels.

- Create and enforce comprehensive brand guidelines to maintain a cohesive brand identity.

- Oversee the development of visual assets, ensuring they align with brand guidelines and resonate with the luxury market.

- Conduct regular audits to ensure consistent implementation of brand guidelines across all touchpoints.

Content Creation, Partnerships and Collaborations:

- Lead content creation efforts to produce compelling and relevant materials for various platforms.

- Develop marketing collateral, promotional materials, and content that reflects the luxury brand image.

- Content creation parameters as per luxury hospitality standards - Board Decks, Mood Boards, Colours and Hues, Fonts etc.

- Ensure consistency in messaging and storytelling across all communication channels.

- Identify and foster partnerships with influencers, luxury brands, and other relevant entities.

- Negotiate and manage collaborations to enhance brand visibility and credibility.

Communications & PR:

- Develop and implement corporate communication strategies to maintain a positive brand image.

- Craft and disseminate press releases, newsletters, and other communication materials.

- Plan and execute industry events to maintain market leadership in conjunction with key partners.

- Build and maintain relationships with key media outlets and influencers.

- Manage PR campaigns to enhance brand visibility and reputation.

- Cultivate relationships with key journalists, editors, and influencers from the wedding and events industry.

- Manage media inquiries and coordinate interviews and features.

- Collaborate with external agencies for advertising, PR, and digital marketing campaigns.

- On boarding of agencies at best negotiated rates.

- Ensure agencies adhere to brand guidelines and deliver high-quality outputs.

Market Research and Competitive Intelligence:

- Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities in the luxury events and catering segment.

- Develop and maintain a comprehensive understanding of the competitive landscape, analyzing competitors' strategies, strengths, weaknesses, and market positioning.

- Utilize data-driven insights to inform marketing strategies and stay ahead of market trends.

Team Management:

- Use industry connect to build a robust team of go - getters as part of the Marketing team.

- Lead, mentor, motivate and manage the entire Marketing team to achieve media savings and correct brand image.

- Conduct regular performance reviews, provide training, and foster a collaborative and high-performance sales culture.

- Set clear sales targets and key performance indicators (KPIs) for the team and provide regular performance feedback.

REPORTING RELATIONSHIP:

Reports directly to Business Head (Chief Operating Officer)

Manages directly Entire Business Marketing Team

QUALIFICATIONS: - Graduate or Postgraduate/ MBA in Marketing.

EXPERIENCE:

- Minimum of 8-10 years of progressive experience in marketing, with a significant portion in luxury hospitality or event management. Currently in a Marketing leadership role.

KNOWLEDGE:

- In-depth understanding of the luxury hospitality, venue management, and catering industry.

- Proficient in digital marketing tools, analytics, and platforms.

- Proficient in analysing marketing metrics and using data for decision-making.

- Strong understanding of digital marketing, SEO, SEM, and social media strategies.

- Understanding of AI from the Marketing perspective.

SKILLS:

- Excellent written and verbal communication skills, with the ability to articulate and convey complex ideas clearly.

- Strong creative thinking and problem-solving abilities, with an eye for aesthetics and attention to detail.

- Strong leadership and team management skills.

- Strong analytical and strategic planning skills to identify market opportunities and formulate effective marketing strategies.