Deputy General Manager - Marketing

This role will spearhead the strategic direction and execution of all marketing initiatives, with the primary goal of enhancing brand presence, driving customer acquisition, and fostering revenue growth. This leadership role is integral to positioning the organisation as a leading player in the orthotics and manufacturing industry, leveraging innovative marketing strategies to meet and exceed business objectives.

In the orthotics and manufacturing sector, this role involves a deep understanding of the unique challenges and opportunities within the healthcare market. This includes knowledge of regulatory requirements, patient needs, and the competitive landscape. He/She will utilize this industry expertise to tailor marketing strategies that resonate with healthcare professionals, distributors & customers.

Specific Role Requirement:

- Plan, direct and coordinate brand management & product strategy in accordance with organizational goals

- Social Media content creation & Complains

- Content creation for promotional collaterals, video ads, and catalogs

- Team Handling as a head

- Reports & Data analytics

- Website Making Development

- AI tool implementation in Marketing

- Agency recruitment - SEO marketing

- Agencies - Influencer Marketing

- PR & Advertising

- Marketing Budgets

- ATL/BTL activities

- Pricing strategies"

Key Deliverables (KRA)

- Website ROAS & Website Revenue

- Point of Sale Branding

- Sales team focus product collaterals

- Increase in sale of PoS branding products

- GMT - collaterals development (Packaging)

- GMT - collaterals development (Etail & Website content)

- Process Robustness

- Brand Reach (across website, social ads & digital mentions, except e-tail marketplaces).

- Oversee a company's overall Marketing strategy.

- Drive revenue by increasing sales through marketing activities.

- Develop the structure of the business's marketing department.

- Negotiate advertising contacts.

- Approve digital brand campaign ideas.

- Coordinate marketing efforts with the company's financial and branding goals.

Tool for Website - SEMRush, Helium, AI Tools"