Deputy General Manager - Marketing

Location Mumbai

POSITION SUMMARY

As the Deputy General Manager (DGM) of Marketing for our Luxury High-End Venue Management, Banquet & Catering company, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand image, drive revenue growth, and ensure a strong market presence. This leadership position demands a dynamic individual with a proven track record in luxury hospitality marketing, a strategic mindset, and exceptional leadership skills.

ESSENTIAL ROLES & RESPONSIBILITIES:

Strategic Planning:

- Develop and implement marketing strategies to position the company as a leader in the luxury high-end venue and catering industry.

- Develop and implement multi-channel marketing strategies, including digital, social media, and events, to drive brand engagement and lead generation.

- Media and database buying at the correct rates.

- Collaborate with senior management to align marketing initiatives with overall business objectives.

- Implement robust analytics tools to measure the effectiveness of marketing campaigns.

- Basic knowledge of AI in the marketing perspective for driving analytics.

- Provide regular reports and insights to management, demonstrating the impact of marketing efforts on business outcomes.

- Stay informed about market trends, competitor activities, and customer preferences to adjust marketing strategies accordingly.

- Conduct regular market research to identify opportunities for brand growth and development.

- Devise and execute lead generation strategies to acquire high-quality leads for venue bookings and catering services.

- Utilize a multi-channel approach, including digital marketing, social media, partnerships, and events, to generate leads from the desired demographic.

Brand Management:

- Build and maintain a strong brand presence in the luxury events and catering sector.

- Reshape brand profile for making it future looking.

- Specific focus on sustainability and DEI (Diversity Equity and Inclusivity) angle to create brand awareness for the business. Suggest tie ups.

- Develop and enforce brand guidelines to ensure consistent messaging and visual identity.

- Cultivate and enhance brand equity through targeted campaigns and initiatives.

- Develop and execute a strategic brand-building roadmap to enhance the company's presence in the luxury market.

- Collaborate with cross-functional teams to identify unique selling propositions and key differentiators.

- Implement innovative marketing campaigns to increase brand awareness and relevance in the target market.

- Craft a captivating brand narrative that resonates with the target audience and communicates the company's values and mission.

- Develop and maintain a library of brand stories that highlight successful events, collaborations, and client experiences.

- Ensure the brand story is consistently conveyed across all marketing channels.

- Create and enforce comprehensive brand guidelines to maintain a cohesive brand identity.

- Oversee the development of visual assets, ensuring they align with brand guidelines and resonate with the luxury market.

- Conduct regular audits to ensure consistent implementation of brand guidelines across all touchpoints.

Content Creation, Partnerships and Collaborations:

- Lead content creation efforts to produce compelling and relevant materials for various platforms.

- Develop marketing collateral, promotional materials, and content that reflects the luxury brand image.

- Content creation parameters as per luxury hospitality standards - Board Decks, Mood Boards, Colours and Hues, Fonts etc.

- Ensure consistency in messaging and storytelling across all communication channels.

- Identify and foster partnerships with influencers, luxury brands, and other relevant entities.

- Negotiate and manage collaborations to enhance brand visibility and credibility.

Communications & PR:

- Develop and implement corporate communication strategies to maintain a positive brand image.

- Craft and disseminate press releases, newsletters, and other communication materials.

- Plan and execute industry events to maintain market leadership in conjunction with key partners.

- Build and maintain relationships with key media outlets and influencers.

- Manage PR campaigns to enhance brand visibility and reputation.

- Cultivate relationships with key journalists, editors, and influencers from the wedding and events industry.

- Manage media inquiries and coordinate interviews and features.

- Collaborate with external agencies for advertising, PR, and digital marketing campaigns.

- On boarding of agencies at best negotiated rates.

- Ensure agencies adhere to brand guidelines and deliver high-quality outputs.

Market Research and Competitive Intelligence

- Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities in the luxury events and catering segment.

- Develop and maintain a comprehensive understanding of the competitive landscape, analyzing competitors' strategies, strengths, weaknesses, and market positioning.

- Utilize data-driven insights to inform marketing strategies and stay ahead of market trends.

Team Management:

- Use industry connect to build a robust team of go - getters as part of the Marketing team.

- Lead, mentor, motivate and manage the entire Marketing team to achieve media savings and correct brand image.

- Conduct regular performance reviews, provide training, and foster a collaborative and high-performance sales culture.

- Set clear sales targets and key performance indicators (KPIs) for the team and provide regular performance feedback.

Reports directly to Business Head (Chief Operating Officer)

Manages directly Entire Business Marketing Team

QUALIFICATIONS: - Graduate or Postgraduate/ MBA in Marketing.

EXPERIENCE: - Minimum of 8-10 years of progressive experience in marketing, with a significant portion in luxury hospitality or event management. Currently in a Marketing leadership role.

KNOWLEDGE

- In-depth understanding of the luxury hospitality, venue management, and catering industry.

- Proficient in digital marketing tools, analytics, and platforms.

- Proficient in analysing marketing metrics and using data for decision-making.

- Strong understanding of digital marketing, SEO, SEM, and social media strategies.

- Understanding of AI from the Marketing perspective.

SKILLS

- Excellent written and verbal communication skills, with the ability to articulate and convey complex ideas clearly.

- Strong creative thinking and problem-solving abilities, with an eye for aesthetics and attention to detail.

- Strong leadership and team management skills.

- Strong analytical and strategic planning skills to identify market opportunities and formulate effective marketing strategies.

ATTRIBUTES:

- Passion for luxury hospitality and a keen understanding of the target audience.

- Results-driven with a focus on achieving measurable outcomes.

- Proven leadership skills with the ability to inspire and lead a high-performing marketing team.

- High level of integrity and professionalism.

- Creative thinker with a strategic mindset and a passion for staying ahead of industry trends.

- Ability to thrive in a fast-paced and dynamic environment, adapting to changing market conditions and overcoming challenges.