Deputy General Manager - Insights/Business & Marketing

- This exciting opportunity is for Mahindra & Mahindra, Mumbai.

- Driving real growth, new product development & customer loyalty through market research, customer insight studies, deep data analytics and competitive bench-marking.

- Will be responsible for leading strategic research initiatives to provide actionable insights into market trends, customer behavior, and competitive dynamics.

Key Responsibilities:.

- Delivery of high quality Market Research output, in line with an agreed Research Brief, and within time and cost guidelines.

- Develop, execute, and oversee comprehensive market research projects (both qualitative and quantitative), ensuring robust methodologies and actionable insights.

- Present explanations of output which tie-in with other data sources.

- Driving results coming out of Market Research with stakeholders.

- Partner with senior leadership, product planning teams, branding, sales, after sales and other departments to deliver insights that influence strategic decisions across the organization.

- Organising Action-Planning Workshops as required.

- Manage relationships with external research vendors, consultants, and other key partners to ensure quality and cost-effective research outputs.

- Also ensure Research costs are negotiated well.

- Always look to experiment with new and emerging technologies.

- Create Pilots so that new methodologies may be applied effectively.

- Provide technical explanations for complex Market Research techniques when called for.

- Delivering market research projects within committed timelines, oversee the market research budget, - ensuring resources are allocated efficiently while adhering to strict processes and maintaining high-quality standards.

- Maintaining good communication with internal stakeholders on output expectations, timelines etc.

Qualification & Experience Required:.

- MBA from a reputed college.

- Exposure to Maths / Statistics at Under-grad level preferred.

- 10+ years of experience in market research and insights, with at least 5 years in a leadership role.

- Proven experience in both qualitative and quantitative research methodologies, including survey design, data analysis, focus groups, ethnography, and secondary research.

- Experience with advanced data analytics tools, customer analytics platforms, and market research software (e. , SPSS, Tableau, Qualtrics, etc.

- Some Auto exposure and / or auto passion is a must.

- Experience in Marketing roles will be a bonus.

- Strong Negotiation skills.

- Able to negotiate costs as well as timelines well with both Agencies and internal stakeholders.

- Great communication and articulation of thoughts.

- Good visualisation and conceptual skills.