DENTSU - Senior Analyst - Paid Social

Key Responsibilities:

- Assist with campaign planning, implementation, and optimization of Paid Social media strategies across platforms such as Meta (Facebook/Instagram), LinkedIn, TikTok, Twitter/X, Pinterest, etc.

- Focus on day-to-day execution of paid social campaigns, ensuring timely launches, QA, pacing, and optimization.

- Proactively review and manage campaign performance data to identify issues or opportunities and implement data-driven improvements.

- Conduct weekly campaign tracking, performance analysis, and participate in regular client and internal update calls.

- Generate detailed performance reports and dashboards with insights on key KPIs (CTR, CPA, ROAS, etc.).

- Take ownership of campaign trafficking, QA checks, budget pacing, and performance consistency across client accounts.

- Work collaboratively with internal teams (strategists, creatives, planners) to provide insights and support campaign delivery.

- Provide initial insights and trend analysis to inform strategic planning and reporting for clients.

- Stay updated with the latest Paid Social trends, algorithm changes, and platform updates to inform best practices and innovation.

Required Skills & Qualifications:

- 2-4+ years of hands-on experience managing Paid Social campaigns in an agency or in-house performance marketing team.

- Proficiency in using Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or other Paid Social platforms.

- Strong understanding of performance marketing metrics and digital media KPIs.

- Comfortable working with large data sets and using Excel/Google Sheets for reporting and analysis.

- Experience using reporting/visualization tools such as Google Data Studio, Tableau, or similar platforms.

- Excellent communication skills with the ability to interpret and present data-driven insights to both technical and non-technical stakeholders.

- Strong organizational skills and attention to detail.

- Ability to manage multiple campaigns and deadlines simultaneously in a fast-paced environment.

Preferred Qualifications:

- Experience with third-party ad serving or tracking tools (e.g., Sprinklr, Smartly, Hootsuite).

- Familiarity with conversion tracking, pixels, and UTM setup.

- Certifications such as Meta Blueprint, LinkedIn Marketing Labs, or similar are a plus.

- Prior experience working with global clients or multi-market campaigns is an advantage.

What We Offer:

- Opportunity to work with top-tier clients and diverse industries.

- A collaborative and dynamic work environment that values innovation and growth.

- Continuous learning opportunities and access to training resources.

- Competitive compensation and benefits (if applicable).