DENTSU - Senior Account Manager - Programmatic

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Description:

Key responsibilities:

- Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly.

- Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues.

- Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity.

- Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues.

- Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser.

- Exports data from the ad server interface and combines it in a correct way with DSP data points if needed.

- Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology.

- Contributes to updating best practices and offers insights on how to improve campaign effectiveness.

- Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign.

Location:

DGS India Chennai Anna Nagar Tyche Towers.

Brand:

Paragon.

Time Type:

Full time.

Contract Type:

Permanent.