Were Hiring!

Looking for a passionate Brand Manager to join our team at Del Monte.

Location: HO, Gurgaon.

Experience: 4- 6 years with at least 1 year in marketing at level of Brand/ Product Manager and 2yr+ Experience in FMCG Sales as an ASM or equivalent.

Purpose of the Job:

Working with the category manager to plan, manage and deliver on targets mapped to a key category for the business.

Category Business Planning and delivery

- Lead annual and monthly business planning for the category, with clear ownership of volume and value targets.

- Analyze internal business trends, consumer behavior, category performance, and market research data to generate actionable insights and ensure delivery against projections.

- Partner with cross-functional teams (sales, trade marketing, supply chain, and finance) to ensure alignment and execution of business priorities.

Brand Communication Development and Execution

- Prepare strategic communication briefs, identifying objectives, target segments, and priority markets.

- Work closely with creative agencies and internal stakeholders to develop effective 360 communication campaigns.

- Ensure timely execution, market rollout, and measurement of impact against set objectives (awareness, consideration, trials, or equity-building).

New Product Development / Product Extension Development and Launch and Post launch track

- Identify whitespace opportunities through consumer immersions, competitive benchmarking, and market research.

- Partner with R&D, supply chain, and commercial teams to develop and launch new products/extensions.

- Oversee end-to-end launch processpackaging, pricing, positioning, communication, and go-to-market strategy.

- Track post-launch performance, consumer feedback, and competitive response to ensure sustainable success.

- Gather inputs from consumer immersions/ past consumer research and review market research data, to identify potential areas of opportunity for business.

Consumer/ Trade Promotions

- Evaluate the need for consumer and trade promotions based on competitive landscape and business objectives.

- Conceptualize and implement impactful promotions in collaboration with trade marketing and sales teams.

- Monitor execution in market and measure effectiveness against defined KPIs (volume uplift, penetration, repeat, etc.

Ecom Marketing

- Drive growth on e-commerce portals by ensuring competitive pricing, effective content generation, and category discoverability.

- Coordinate with the digital marketing team to roll out targeted campaigns aimed at increasing visibility, trials, and offtake.

- Monitor stock availability across portals and address gaps proactively.

Operational Closures

- Manage operational responsibilities like SKU code creation, smooth MRP changeovers tec.

- Ensure timely follow-ups and closures with sales, finance, and other internal/external stakeholders.

- Build seamless workflows.

Knowledge

- Deep Understanding of Sales Margins, Outlet types, GTM Approach.

- Know-how of visibility tools on E-Com: AMS/Quick commerce platforms , Google Ads, Social Media Creative.

- Media Planning: Basics of media plans Logic and approach.

Skills:

- Microsoft Excel and PowerPoint.

- Use of open available Ai tools to generate illustrative content/images/concept.

Qualification:

- Graduation: B./ B Tech / B.Com (any other).

- Post-Graduation (Must have): MBA / PGDM Marketing from a premier institution.