Job Description: Senior Analyst - AdTech - DataBeat

Company: DataBeat

Location: Hyderabad, Telangana, India

Position: Senior Analyst - AdTech

About DataBeat:

DataBeat is a specialized Media and Analytics company that provides managed services to Publishers and AdTech companies.

We focus on leveraging data-driven decision-making to optimize revenue and audience growth in the digital advertising space.

We are looking for an enthusiastic and quick-learning Senior Analyst to join our team and contribute to our clients' success.

Role Overview:

- As a Senior Analyst - AdTech, you will be responsible for analyzing large datasets, identifying trends, and providing actionable insights to support our clients' business decisions.

- You will develop expertise in the Media and AdTech space, manage revenue, and build strong client relationships.

- This role requires a combination of analytical skills, technical proficiency, and excellent communication abilities.

Responsibilities:

- Collaborate with client business managers to analyze data, identify patterns, and present insights to support business decisions.

- Develop a deep understanding of media and AdTech concepts to effectively manage analysis and revenue for clients.

- Utilize various tools and systems to extract relevant data for analysis.

- Proactively identify opportunities to improve client performance and revenue.

- Acquire subject matter expertise in Media and AdTech to manage revenue on behalf of clients.

- Drive revenue upticks through data-driven optimization strategies.

- Proactively resolve business and operational issues with clients.

Client Communication and Relationship Management:

- Maintain regular communication with clients to understand their roadmaps and priorities.

- Build strong client relationships and identify opportunities to expand partnerships.

- Own and manage client reporting needs (periodic and ad-hoc).

- Create and manage campaigns (line items, orders, etc.) in Google Ad Manager (GAM).

- Experience working with SSP platforms to manage programmatic inventory is a significant advantage.

Problem Solving and Issue Resolution:

- Proactively identify and resolve business and operational issues with clients.

- Troubleshoot and resolve technical issues related to AdTech platforms.

Skills:

AdTech/Digital Media Expertise:

- Proven experience in the AdTech/Digital Media space.

- Hands-on experience with programmatic concepts, including UPR Optimization, Header Bidding, and Google Ad Manager (GAM).

- Working experience with SSP platforms to manage programmatic inventory is highly desirable.

Analytical Skills:

- Strong analytical and data handling skills.

- Ability to analyze large volumes of data and identify trends.

- Expert-level knowledge of MS Excel.

- Knowledge of data visualization tools and techniques is a plus.

- Experience working with AdTech platforms and tools.

- Proficiency in creating and managing campaigns in GAM.-

- Familiarity with data extraction and manipulation techniques.

- Excellent verbal and written communication skills.

- Ability to present complex data and insights in a clear and concise manner.

- Strong client communication and relationship management skills.

- Extremely detail-oriented and well-organized.

- Ability to work efficiently and effectively in a fast-paced environment and under deadlines.

- Strong problem-solving skills.

Work Hours:

Ability to work in shifts: 4 PM - 1 AM, 5 PM - 2 AM, or 6 PM - 3 AM, based on client requirements.

Qualifications:

Master's degree in a relevant field (Business, Marketing, Computer Science, Statistics).

Proven experience in AdTech, digital media, or analytics.

Strong understanding of programmatic advertising concepts.

Excellent analytical and problem-solving skills.

Ability to work in a client-facing role.

Strong communication and interpersonal skills.