D2C Head/Senior Manager - Growth & Performance - eCommerce

Responsibilities:

- Own the development and execution of the D2C strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention.

- Identify and act on growth opportunities in emerging markets, platforms, and customer segments to expand the brand's reach.

- Continuously monitor industry trends, competitor strategies, and market shifts to inform and refine long-term business plans.

- Drive performance marketing efforts by ensuring budgets are strategically allocated across channels to maximize ROI.

- Ensure data-driven decision-making and optimization across all campaigns, focusing on sustained growth and efficiency.

- Lead the execution of CRO initiatives to enhance website performance, optimize customer journeys, and increase revenue.

- Analyze revenue metrics and sales funnels to identify gaps, ensuring timely implementation of solutions for improvement.

- Manage the execution of retention strategies that boost customer lifetime value and reduce churn.

- Direct loyalty initiatives, personalized customer journeys, and engagement strategies to deepen customer relationships.

- Ensure a customer-first approach across all digital touchpoints, delivering a seamless and personalized experience.

- Ensure seamless collaboration across product, marketing, tech, and other departments to deliver cohesive customer experiences.

- Align D2C initiatives with broader business objectives by maintaining strong partnerships with internal stakeholders.

- Ensure continuous enhancements in website performance, including speed, navigation, and content relevance.

- Drive the adoption of new tools, platforms, and technologies that elevate business performance and efficiency.

Key Performance Indicators:

- Revenue Growth: Drive significant contribution from D2C channels to overall business revenue.

- Positive Contribution Margins : Optimize performance marketing spends while maintaining sustainable growth.

- Strong Retention : Ensure healthy retention cohorts by implementing effective retention strategies.

- Conversion Rate : Continuously improve website conversion rates through strategic CRO efforts.

Requirements:

- Bachelor's degree in Business, Marketing, or a related field.

- 4+ years of experience in D2C or eCommerce leadership roles with a focus on strategy and team management.

- Strong analytical and strategic thinking skills with a track record of driving growth.

- Exceptional leadership, communication, and cross-functional collaboration abilities