Cybernext - Performance Marketer

Performance Marketer (Google & Meta Ads)

Experience 2 to 4 years

Job Type Full-time, Onsite

Location Mohali, Punjab

One-Line Job Description:

We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, and SKAG.

Key Responsibilities:

- Lead and manage end-to-end campaigns on platforms such as Google AdWords and Meta Ads.

- Develop creative and effective strategies using advanced techniques like SKAG and audience targeting.

- Collaborate with clients to understand their objectives and translate them into actionable ad campaigns.

- Continuously research and ideate novel approaches to enhance campaign performance and ROI.

- Monitor campaign metrics and optimize based on data insights to maximize effectiveness.

- Conduct A/B testing for ads and landing pages, ensuring creative solutions are data-driven.

- Stay updated on the latest trends, tools, and innovations to apply cutting- edge techniques.

- Present campaign performance reports to clients and suggest future improvements.

- Oversee keyword research, competitive analysis, and audience segmentation.

- Mentor junior team members, providing guidance on campaign management and industry best practices.

- Master's/Bachelor's degree in Marketing, Business, or a related field.

- Google AdWords Certification (preferred).

- Relevant courses or certifications in digital marketing (optional)