Crompton Greaves Consumer Electricals - Senior Manager - Digital Marketing

Job Title: Senior Manager - Digital Marketing

Reporting to: Head, Digital Marketing

Location: Mumbai

Primary Objective :

- Lead Cromptons Digital Marketing Initiatives including digital media, social channels, D2C strategy, website management.

- Build and enhance the Martech stack to drive customer engagement, acquisition, and retention.

- Establish a robust digital media presence through performance marketing, paid campaigns, and data-driven customer segmentation.

- Build a roadmap to collect & leverage First-Party Data and how to optimize engagement, personalization, and retargeting efforts.

- Oversee social media strategy and execution, ensuring alignment with brand objectives, customer engagement, and content marketing efforts.

- Lead SEO, SEM, and website optimization initiatives to improve organic traffic, visibility, and conversion rates.

Key Skillsets:

- As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams.

- Expertise in Digital Media Planning and Marketing

- Well versed with performance marketing - online customer acquisition and retention campaigns.

- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics.

- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus.

- Problem Solving, Data analysis, Project management, Process Monitoring, etc.

Qualifications: MBA with 3 to 6 years of experience working with a brand.

Experience:

- Experience in digital media and marketing. Background in performance marketing will be a plus.

- Experience in working on a D2C site will be preferred.

- Understanding of web analytics tools (e.g. Google Analytics, Similar Web etc.)

Competencies:

- Displays high level of ownership

- Go getter attitude

- Strategic thinking & analytical ability

- Collaborative approach with agencies and internal stakeholders

- Result oriented to achieve the D2C objectives

Close working relationship with:

- Agency partners Media agency, social media agency, Web development, SEO, logistics, marketing etc.

- Brand and Product marketing teams

- Supply Chain team, IT & Legal team