CRM Specialist

About the organisation:

This is a globally established capital equipment manufacturing company with a legacy of over six decades and operations in more than 120 countries. Known for its engineering excellence, innovation, and customer trust, the organization has reported global revenues exceeding - 1 billion.

Key Responsibilities:

- Configure, maintain, and customize the CRM platform to meet business needs.

- Manage user access, roles, and security permissions within the CRM.

- Analyze customer data to identify trends, support decision-making, and improve data quality.

- Develop and execute targeted marketing and retention campaigns through the CRM.

- Collaborate with sales, marketing, IT, and support teams to improve CRM adoption and usability.

- Create and maintain dashboards, reports, workflows, and automation.

- Provide training and ongoing support for CRM users.

- Troubleshoot technical issues and coordinate with CRM vendors as needed.

- Oversee CRM data governance, including database clean-ups and ensuring data standards.

What We're Looking For:

- Hands-on experience with CRM tools like Salesforce, HubSpot, Zoho, or Microsoft Dynamics.

- Knowledge of automation, reports, and how systems connect with each other.

- Good at analyzing problems and finding solutions.

- Strong communication and coordination skills across teams.

- Eye for detail, especially when it comes to data.

- A degree in business, marketing, IT, or a related field.

- CRM certifications (like Salesforce Admin or HubSpot CRM) are a plus.

Nice to Have:

- Experience in sales support, marketing automation, or customer service roles.

- Basic understanding of APIs or connecting different systems.

- Willingness to keep learning about CRM tools and best practices.