Creative Director - Digital Platform - Spirituality & Wellness Sector

Creative Director

About Our Client:

Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.

Location: HSR Layout, Bangalore

Experience: 5-10 years

Qualification: Bachelor's degree in advertising, fine art, design, or a related field (Masters degree preferred).

About the role:

We're seeking a Creative Director to lead and innovate creative strategies across both performance and brand marketing. You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

Key Responsibilities:

Creative Leadership:

- Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.

- Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and spiritual ethos.

Team Management:

- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.

- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.

- Mentor and guide team members, nurturing their professional growth and skill development.

Project Oversight:

- Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.

- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.

- Collaborate with marketing and product teams to align creative strategies with business objectives.

Performance Analysis:

- Monitor the effectiveness of creative campaigns and initiatives.

- Provide actionable insights and propose improvements for future projects.

Requirements:

- Proven experience in a similar role within the brand or digital space.

- Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.

- Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.

- Strong understanding of Indian spirituality, culture, and festivals is highly desirable.

- Excellent leadership, organisational, and project management skills.

- Outstanding interpersonal and communication abilities to collaborate across teams.