CreateBytes - Growth Marketing Lead

Company Description:

CreateBytes is a multifaceted studio offering design, marketing, tech, product, and application development solutions.

Our aim is to build innovative products and services for our clients that can serve as platforms for further service provision.

We consistently prioritize using our clients' ideas as a research ground to deliver cutting-edge solutions.

Our vision is to become a one-stop tech solution for all industrial fields, reflecting our clients' personalities in our work.

Role Description:

Position: Growth Marketing Lead

Location: Gurgaon, Onsite

Experience: 5-8 Years in B2B Technology Marketing

CORE RESPONSIBILITIES:

Performance Marketing & Paid Acquisition:

Google Ads Campaign Management:

- Oversee monthly advertising spend across Search, Display, and YouTube campaigns.

- Target high-intent keywords.

- Maintain target cost-per-acquisition per qualified lead.

- Achieve minimum 4:1 return on advertising spend across all campaigns.

LinkedIn Advertising Optimization:

- Target decision-makers including CTOs, founders, and product managers at growth-stage companies.

- Conduct systematic A/B testing of creative assets, audience segments, and bidding strategies.

- Generate sales-qualified leads monthly through LinkedIn advertising.

- Prioritize lead quality metrics over volume-based KPIs.

Cross-Platform Retargeting Implementation:

- Deploy comprehensive pixel tracking across all customer touchpoints.

- Develop lookalike audiences based on highest-value client profiles.

- Create multi-stage retargeting funnels with target conversion rates exceeding 30%.

Content Marketing & Brand Building

LinkedIn Strategy Management: Oversee both company page and executive personal branding initiatives.

- Maintain engagement rate across all published content.

- Generate qualified leads monthly through LinkedIn channel optimization.

Multi-Platform Content Development:

- Instagram: Manage posts and stories weekly, emphasizing visual storytelling and behind-the-scenes content.

- Twitter: Execute daily thread strategies, real-time engagement, and industry conversation leadership.

- YouTube: Coordinate monthly case study videos, executive interviews, and technical educational content.

- Blog: Publish 2-3 SEO-optimized articles weekly.

Content Systems and Process Development:

- Establish content calendar with 90-day advance planning capabilities.

- Create standardized content frameworks and templates for consistent brand messaging.

- Implement client success story documentation and case study development processes.

- Position executive leadership as thought leaders in AI-powered development sector.

SEO & Organic Growth Strategy

Technical SEO Implementation:

- Execute comprehensive website audits and optimization initiatives.

- Improve Core Web Vitals scores and overall page speed performance.

- Implement schema markup for enhanced search engine result page visibility.

- Achieve top 3 search rankings for 50+ relevant industry keywords within 12 months.

Content SEO Strategy Development:

- Conduct keyword research using enterprise SEO platforms (SEMrush/Ahrefs) for strategic content planning.

- Develop topic cluster architecture around core service offerings.

- Build high-authority backlink profiles through guest posting and strategic partnerships.

- Target featured snippet opportunities for high-intent search queries.

Lead Generation & Conversion Optimization

Lead Generation Systems Development:

- Generate qualified leads monthly across all marketing channels.

- Maintain 15% or higher lead-to-opportunity conversion rate.

- Build automated lead scoring and nurturing sequence workflows.

- Implement multi-touch attribution modeling for accurate ROI tracking.

Conversion Rate Optimization:

- Execute systematic A/B testing of landing pages, forms, and call-to-action elements.

- Implement live chat and chatbot solutions for immediate lead capture.

- Develop downloadable resources and lead magnets for top-of-funnel engagement.

Marketing Analytics & Performance Reporting

Performance Tracking and Analysis:

- Deliver comprehensive weekly reporting on all key performance indicators with actionable insights.

- Conduct monthly cohort analysis and customer acquisition cost optimization.

- Perform quarterly strategic reviews with data-driven growth recommendations.

- Maintain real-time dashboard monitoring of critical business metrics.

Data-Driven Decision Making:

- Utilize Google Analytics, LinkedIn Analytics, and Facebook Analytics for strategic insights.

- Implement comprehensive UTM tracking systems for all marketing campaigns.

- Develop customer journey mapping and attribution models.

- Conduct ROI analysis for all marketing investments and budget allocation.

Essential Skills

- Marketing Automation Platforms: HubSpot, Mailchimp, or Marketo implementation and management experience.

- Analytics and Measurement: Google Analytics 4, Google Tag Manager, Google Search Console proficiency.

- Advertising Platform Management: Google Ads (certified), LinkedIn Campaign Manager, Facebook Ads Manager.

- SEO and Research Tools: SEMrush, Ahrefs, or equivalent enterprise SEO platform experience.

- Design and Creative Tools: Canva Pro, Adobe Creative Suite basics, or Figma proficiency.

- Social Media Management: Buffer, Hootsuite, or Sprout Social platform experience.

- CRM Integration: Salesforce, HubSpot, or Pipedrive integration and management.

- Video Content Creation: Basic video editing capabilities for social media content production.

CANDIDATE REQUIREMENTS :

Professional Background

- 5-8 years progressive experience in B2B technology marketing or digital agency environments.

- Demonstrated track record of achieving 5x or greater growth in previous marketing roles.

- Startup experience preferred, ideally with Series A-C stage technology companies.

- Agency background with understanding of client services business models.

- Technical product marketing experience with SaaS platforms or development services.

Required Core Competencies

- Content Creation: Exceptional writing abilities with basic design and visual content creation skills.

- Data Analysis: Advanced proficiency with spreadsheets, analytics platforms, and performance reporting.

- Project Management: Proven ability to manage multiple concurrent campaigns and initiatives.

- Client Relationship Management: Experience developing client testimonials and comprehensive case studies.

- Video and Multimedia: Comfort with on-camera appearances and multimedia content creation.