Cox & Kings - Social Media & ORM Specialist

Role Overview:

Key Responsibilities:

Social Media Management

- Plan, create, and schedule engaging content (posts, stories, reels, videos, infographics, etc.)

- Run paid social campaigns to drive engagement, leads, and brand awareness.

- Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare performance reports.

- Collaborate with design, content, and marketing teams & Agency to ensure brand consistency.

Online Reputation Management (ORM)

- Respond to customer queries, complaints, and feedback in a timely and professional manner.

- Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot, MouthShut, etc.

- Escalate critical feedback/issues to relevant teams and ensure closure.

- Implement proactive ORM strategies to maintain a positive brand perception.

- Track sentiment analysis and share insights for brand improvement.

Requirements

- 5-7 years of experience in Social Media Management and/or ORM.

- Strong knowledge of social platforms, tools and ORM dashboards.

- Excellent communication skills with the ability to handle sensitive conversations.

- Creative mindset with an eye for storytelling, trends, and audience engagement.

- Analytical skills to measure performance and optimize campaigns.

- Crisis management experience is a plus.

Nice-to-Have

- Exposure to social listening tools.

- Basic knowledge of SEO, content marketing, or paid media.