Cox & Kings - Performance Marketing Role

Role Overview:

We are seeking a data-driven and results-oriented Performance Marketeer to lead our paid marketing campaigns across digital platforms. The ideal candidate will have hands-on experience in managing large budgets, optimizing campaigns for ROI/ROAS, and driving customer acquisition through measurable performance channels.

Key Responsibilities:

- Develop, execute, and optimize paid marketing campaigns across channels (Google Ads, Meta, LinkedIn, Programmatic, Affiliates, etc.)

- Own end-to-end campaign management: planning, budgeting, targeting, execution, tracking, and reporting.

- Drive user acquisition, lead generation, and revenue growth through measurable performance metrics.

- Continuously analyze campaign performance, A/B test creatives, audience segments, and landing pages to maximize ROI.

- Collaborate with creative, product, and analytics teams to align campaigns with business goals.

- Manage marketing budgets efficiently and ensure accurate tracking of spends and performance.

- Stay updated on digital marketing trends, tools, and best practices to identify growth opportunities.

- Build dashboards and performance reports to share actionable insights with leadership.

Requirements:

- Bachelors degree in Marketing, Business, or related field (MBA preferred).

- 5-7 years of hands-on experience in performance marketing or digital advertising.

- Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid platforms.

- Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or Mixpanel.

- Experience with A/B testing, conversion optimization, and attribution models.

- Comfortable managing large monthly budgets with focus on ROI/ROAS.

- Excellent communication and stakeholder management skills.

Nice-to-Have:

- Experience with Martech/Adtech tools (HubSpot, Salesforce, AppsFlyer, Adjust, etc.)

- Exposure to SEO/ASO strategies as a complementary growth channel.

- Prior experience in e-commerce, fintech, SaaS, or consumer-tech industries.