Contify - Senior Manager - Product Marketing - B2B SaaS

About Contify:

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.

- Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest.

- Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time.

- Contify is rapidly growing, with more than 275 people across two offices in India.

- Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

About the Role:

Contify is seeking a Senior Product Marketing Manager to own our go-to-market narrative and drive persona-focused positioning that powers demand generation, sales enablement, and product launches across the M&CI category.

This is not an execution heavy demand gen role.

You will lead the story, structure the messaging architecture, and collaborate with cross-functional teams to make sure our platform resonates with every persona- from PMMs and CI leads to Strategy and Risk stakeholders.

Key Responsibilities:

Positioning & Narrative Development:

- Define and evolve Contify's differentiated market positioning for M&CI.

- Craft persona-specific messaging frameworks and battlecards (Strategy, CI, PMM, Risk).

- Translate win/loss insights and competitor shifts into updated messaging.

Persona & Use Case Mapping:

- Build deep, validated persona profiles across industries (IT/ITES, BFSI, Healthcare, Manufacturing).

- Partner with Solutions and CS to extract signal-rich customer insights.

- Prioritize and align use cases with buying stages and segment needs.

Enablement (Sales + Demand Gen):

- Create value-based talk tracks and objection maps for SDR/AE teams.

- Write messaging briefs for campaign owners, LPs, and trial flows.

- Provide strategic input to content team (not execute).

GTM Intelligence:

- Lead persona retrospectives and message testing sessions.

- Review funnel reports with Marketing Ops to spot message friction.

- Influence roadmap positioning with Product & Solutions leadership.

Team Collaboration:

- Mentor junior PMMs on messaging best practices and brief writing.

- Be a voice of GTM alignment across Product, Marketing, and Sales.

You're a Fit If You:

- Have 6-8+ years of true product marketing experience (not growth ops).

- Have built persona stories, messaging architectures, and sales enablement.

- Are confident translating customer insight into compelling narratives.

- Understand how to work with content, demand gen, and SDRs- without doing their jobs.

- Have worked on win/loss or CI-led go-to-market programs before.