Content Writer - Brand Marketing

About the Role

We are looking for a creative and strategic Content Writer Brand Marketing with 4 to 7 years of experience to join our growing marketing team.

The ideal candidate will be responsible for crafting compelling content across various digital and brand touchpoints, driving engagement, building brand presence, and supporting business objectives.

You will collaborate closely with the Marketing, Creative, and Social Media teams to ideate, write, and deliver content for campaigns, product launches, social media, public relations, website, and more.

Key Responsibilities

- Write high-quality, engaging, and brand-aligned content for various platforms including the website, blog, social media, email campaigns, performance marketing, and PR.

- Ideate and craft content strategies and narratives for collection launches, events, and digital campaigns.

- Create copy for regular posts across Instagram, Facebook, LinkedIn, YouTube, Twitter (X), and performance marketing creatives.

- Collaborate with the marketing and creative teams to contribute to communication strategies and storytelling.

- Conduct in-depth research to understand the target audience, market trends, and competitor content strategies.

- Analyze content performance using analytics tools, and optimize based on performance metrics and feedback.

- Stay updated with evolving digital marketing trends, content formats, and platform best practices.

- Ensure content is consistent in tone, voice, and brand messaging across all channels.

- Work independently to manage timelines and deliverables, while also functioning as a collaborative team member.

- Coordinate effectively with cross-functional teams to gather inputs and align content with broader marketing goals.

Required Skills & Qualifications

- 4 to 7 years of proven experience in content writing, brand marketing, or digital content creation.

- Strong portfolio demonstrating work across brand marketing campaigns, digital platforms, and storytelling.

- Excellent writing, editing, and proofreading skills with a keen eye for detail.

- Ability to craft creative and persuasive content tailored to various audiences and platforms.

- Experience in creating content for social media, blogs, landing pages, and marketing collateral.

- Familiarity with content performance tools (e.g., Google Analytics, social media insights) is a plus.

- Good understanding of brand communication, digital marketing, and campaign strategy.

- Strong organizational and time management skills; ability to meet deadlines.

- A collaborative mindset with strong interpersonal skills