Content Strategist

Job Title: Content Strategist

Location: Hybrid

Job Type: Full-time

Key Responsibilities:

Content Strategy Development:

- Create a comprehensive content strategy that aligns with business goals, customer needs, and market trends.

- Define content objectives, audience personas, messaging, and content formats.

Content Creation & Planning:

- Oversee content production across various channels (website, blog, social media, email newsletters, etc.), ensuring it is on-brand, relevant, and optimized for SEO.

Cross-functional Collaboration:

- Work with the marketing, design, product, and SEO teams to ensure the content is visually appealing, aligned with brand guidelines, and optimized for search engines.

Content Calendar Management:

- Develop and maintain a content calendar that aligns with product launches, marketing campaigns, and seasonal events.

- Ensure content deadlines are met consistently.

Audience Research & Insights:

- Conduct regular audience research and gather insights to ensure content resonates with target personas.

- Use data to refine and optimize content strategies.

SEO Optimization:

- Implement SEO best practices to ensure content ranks highly on search engines and drives organic traffic.

- Collaborate with the SEO team to identify keywords and track performance.

Content Distribution:

- Work with the social media and email marketing teams to ensure the content is effectively distributed across the right channels and reaches the intended audience.

Performance Tracking & Analytics:

- Analyze content performance using tools like Google Analytics, social media insights, and other relevant metrics to assess ROI and make data-driven recommendations.

Content Optimization:

- Regularly update and refresh older content to maintain its relevance and effectiveness.

- Test and refine content formats for continuous improvement.

Brand Voice & Consistency:

- Ensure all content aligns with the brands voice, tone, and style guidelines.

- Maintain consistency across all content touchpoints.

Qualifications & Skills:

- Experience: 5 to 7 years of experience in content strategy, content marketing.

- Education: Masters degree in Marketing, Communications, Journalism, or a related field.

- Writing Skills: Exceptional writing, editing, and proofreading skills with an eye for detail. Ability to create compelling and concise content for diverse audiences.

- Strategic Thinking: Strong strategic thinking with a clear understanding of how content can align with business objectives, customer needs, and overall marketing strategy.

- Content Management Systems (CMS): Experience using CMS platforms like WordPress, HubSpot, or similar.