Content Strategist

Job Description:

Responsibilities:

- Develop and implement content strategies that align with business goals and target audience needs.

- Create and manage content calendars, ensuring timely delivery of high-quality content.

- Conduct content audits and competitive analysis to identify opportunities for improvement.

- Develop content pillars and messaging frameworks to ensure consistent brand voice and tone.

- Create and curate engaging content across various platforms, including websites, blogs, social media, and email.

- Collaborate with cross-functional teams (marketing, product, sales) to ensure content alignment and effectiveness.

- Analyze content performance using analytics tools, providing insights and recommendations for optimization.

- Develop and implement SEO strategies to improve content visibility and organic traffic.

- Stay up-to-date with industry trends and best practices in content marketing.

- Manage and mentor content creators, providing guidance and feedback.

- Develop and implement content distribution and promotion strategies.

- Measure and report on content ROI, providing insights and recommendations to senior management.

Qualifications:

- Bachelor's or Master's degree in Marketing, Communications, Journalism, or a related field.

- Proven experience (5+ years) in content strategy or content marketing.

- Strong understanding of content marketing principles and best practices.

- Excellent writing, editing, and proofreading skills.

- Proficiency in using content management systems (CMS) and analytics tools.

- Strong analytical and problem-solving abilities.

- Excellent communication and interpersonal skills.

- Ability to work independently and manage multiple projects.