Consumer& Technical Insights Manager - Sensory Science - FMCG

Qualification & Experience:

- PG/master's in science or social science (psychology, sensory science, market research, physical sciences) and/ Or Management Exposure.

- Experience 5 - 7 years in a category R&D function, preferably including consumer insights and sensory science experience of at least 2-3 years.

- Sound understanding of Sensory and consumer testing techniques.

- Digital & online ways of meetings/consumer connect fluency

- Goal oriented & entrepreneurial outlook with positive attitude.

- Ability to work and collaborate with cross-functional teams - Formulation and marketing team. Strong Communication skills and influencing abilities.

- Very good presentation and data synthesis skills. Fluency in English and 1-2 regional languages gives an edge. Knowledge of new digital / AI based tools that helps in presentation making and data analysis would be an added advantage.

Key Deliverables of the Role:

- Self-assess/evaluate products.

- Conduct Sensory Assessments for firm categories

- Sensory and consumer testing protocol development

- Data assimilation and basic level analysis/ diagnostics

- Execute study designs in consumer & sensory studies

- Execute qualitative consumer research: Descriptive Profiling /Focus Groups, one on one interviews, Discrimination Testing.

- Routinely conduct/ participate in-house sensory & olfaction

- Providing sensory support for delivering consumer preferred products

- Conduct competitive benchmarking & provide category insights

- Have an in depth understanding of consumers (their habits and attitudes, drivers), category, brands, competitive environment to generate, develop and support insights that drives superior products.

- Creating insightful, topic-based product testing reports.

- Conduct Qualitative research (online & F2F).

- Expand and evolve consumer understanding and sensory evaluation capability within the team

- Partner with internal/external partners to deploy best practice and new consumer/sensory methodologies to projects, where applicable

- Keep abreast of development in new techniques & methodologies

- Ensuring full compliance with safety and ethical standards for product testing.