Codeverse IT - Specialist - Search Engine Optimization

Title: Search Engine Optimization Specialist

Key Responsibilities:

- Plan and execute paid ad campaigns on Google Ads, Facebook/Meta Ads, Bing, and LinkedIn

- Optimize campaigns for conversions, ROAS, and CPC

- Conduct A/B testing, keyword research, and ad performance analysis

- Set up and manage tracking (Google Tag Manager, UTM parameters, conversion pixels)

- Perform technical audits, on-page optimization, and content recommendations

- Conduct keyword research and competitor analysis

- Improve website visibility and rankings on major search engines

- Build high-quality backlinks through ethical off-page strategies

- Monitor and analyze SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc.

Requirements:

- 3+ years of hands-on experience in both PPC and SEO

- Deep understanding of Google Ads, Meta Ads Manager, and Google Analytics

- Strong knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)

- Experience with WordPress, HTML basics, and website performance optimization

- Strong analytical skills and attention to detail

- Masters in any related field

- Google Ads and/or SEO certifications are a plus