Codeverse IT - Digital Marketing Specialist

Digital Marketing Specialist

About the job:

Key Responsibilities:

- Plan, build, and execute campaigns across SEO, SEM/PPC, social media, email, display, and retargeting.

- Conduct keyword research, optimize on-page content, and boost organic rankings.

- Manage paid media (Google Ads, Meta Ads, LinkedIn, etc.), including A/B testing and budget allocation.

- Create and execute email campaigns: segmentation, automation, performance tracking.

- Analyse campaign metrics (traffic, conversions, ROI, CPA) using Google Analytics and dashboards; generate insights.

- Collaborate with internal teams to ensure cohesive brand messaging and content consistency.

- Stay abreast of digital trends, emerging tools, and best practices business.

Required Qualifications:

- Experience: 5 + years in digital marketing, ideally within B2B, SaaS, FMCG, or agency

- Skills: SEO & SEM/PPC expertise (Google Ads, Meta Ads)

- Proficiency in tools like Google Analytics, SEMrush/Ahrefs, and CMS (WordPress/Shopify)

- Strong content creation, email marketing, and marketing automation skills (HubSpot, Mailchimp)