CleverTap - Manager - Social Media

Key Responsibilities:

- Develop, implement, and manage comprehensive social media strategies aligned with business goals.

- Lead content creation, curation, and publishing across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels.

- Oversee a team of social media specialists, providing guidance and mentorship to ensure high-quality output.

- Monitor social media trends, audience insights, and competitor activities to optimize strategies.

- Manage social media advertising campaigns, including budget allocation and performance analysis.

- Collaborate with marketing, PR, and creative teams to ensure consistent brand messaging.

- Analyze social media metrics and prepare detailed reports on campaign effectiveness and ROI.

- Handle crisis management and online reputation monitoring.

- Build and maintain relationships with influencers, partners, and online communities.

- Stay updated with the latest social media tools, best practices, and industry standards.

Qualifications and Skills:

- Degree in Marketing, Communications, Business, or related field.

- Minimum 7 years of experience in social media management, preferably in a managerial role.

- Proven track record of designing and executing successful social media campaigns.

- Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Facebook Insights, Google Analytics, Hootsuite).

- Excellent communication, leadership, and project management skills.

- Creative mindset with the ability to produce engaging content.

- Experience managing social media advertising budgets and campaigns.

- Ability to work under tight deadlines and manage multiple projects simultaneously.

- Strong problem-solving skills and attention to detail