Chief Marketing Officer - Manufacturing/EPC

Reports to: CEO

Location: Vadodara

The CMO will be responsible for developing and executing marketing strategies to drive business growth, expand market share, and increase brand visibility in the domestic and international markets.

1. Market Research and Intelligence:

- Conduct market research and analysis to identify trends, opportunities, and challenges.

- Gather and analyze market intelligence to inform business decisions.

2. Marketing Strategy Development:

- Develop and execute marketing strategies to achieve business objectives.

- Collaborate with cross-functional teams to align marketing efforts with business goals.

3. Brand Management:

- Develop and maintain a strong brand identity.

- Ensure consistent branding across all marketing channels.

4. Domestic and International Business Development:

- Identify and pursue new business opportunities in domestic and international markets.

- Develop and execute plans to expand market share and increase revenue.

5. Digital Marketing:

- Develop and execute digital marketing strategies (social media, email, content marketing, etc.).

- Ensure effective use of digital channels to reach target audiences.

6. Marketing Performance Measurement:

- Develop and track key performance indicators (KPIs) to measure marketing effectiveness.

- Analyze and report on marketing performance to inform business decisions.

Performance Metrics:

1. Market Share Growth

2. Revenue Growth

3. Brand Awareness and Perception

4. Lead Generation and Conversion

5. Return on Investment (ROI) from Marketing Initiatives

6. Customer Acquisition and Retention

Skills and Qualifications:

1. Proven experience in a CMO or similar role in a manufacturing or EPC company.

2. Strong marketing and business development skills.

3. Excellent communication and interpersonal skills.

4. Strong analytical and problem-solving skills.

5. Experience in market research and analysis.

6. Familiarity with digital marketing channels and tools.

The CMO will play a critical role in driving business growth, expanding market share, and increasing brand visibility. By developing and executing effective marketing strategies, the CMO will help the company achieve its business objectives.