Channel Play - Associate Manager - Business Development

Company Overview:

Channelplay is Indias leading tech-enabled channel execution company, trusted by the nations top businesses for over 17 years. We specialize in outsourced sales teams, channel development, visual merchandising, loyalty programs, and innovative retail solutions. With a proven track record of driving growth for global and Indian brands, we enable organizations to maximize channel effectiveness and achieve sustainable market leadership.
If you are thinking channel, think Channelplay.

Role Overview:

We are seeking a dynamic and driven Associate Business Development Manager to spearhead partner acquisition and sales growth for Acer products in the region. This role requires a balance of strategic market development, partner relationship management, and execution excellence. The incumbent will play a pivotal role in strengthening Channelplays channel ecosystem by driving revenue growth, expanding partner networks, and ensuring consistent business delivery.

Key Responsibilities:

Channel Development & Expansion:

- Identify, onboard, and activate new T2, T3, and MR partners in line with growth objectives.

- Drive structured partner acquisition, targeting 100+ new partners with active billing per quarter.

Sales Growth & Market Penetration:

- Achieve and exceed monthly, quarterly, and annual sales targets for Acer products.

- Support partners in inventory management, stock liquidation, and revenue optimization.

- Execute regional business plans to maximize product visibility and adoption.

Partner & Stakeholder Management:

- Build and nurture strong relationships with channel partners, distributors, and retailers.

- Serve as a trusted advisor, enabling partners with product knowledge, sales strategies, and market insights.

- Collaborate with cross-functional teams to ensure seamless partner engagement and business enablement.

Market Intelligence & Strategy:

- Conduct regular market research, competitor analysis, and trend mapping to identify new growth opportunities.

- Provide insights to refine sales strategies, channel policies, and promotional initiatives.

Ideal Candidate Profile:

Experience: 4-6 years in channel/field sales (preferably IT hardware, laptops, or consumer electronics).

MBA in sales is required

Expertise: Strong understanding of dealer & distributor networks, channel activation, and sales operations.

Skills:

- Excellent business development and negotiation skills.

- Strong command of English and local language.

- Analytical mindset with proven ability to convert insights into sales growth.

Attributes: Self-motivated, target-oriented, and adaptable to a fast-paced, high-growth environment.

Mobility: Willingness for extensive travel across assigned territories.