Channel Activation/Marketing Manager - General Trade - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Customer Marketing, Channel Marketing , Trade Marketing, Shopper Marketing

Job Description - This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the company's overall business strategy

Client Details

With a legacy of more than 3 decades, the organization is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two years .

Description

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Profile

A successful 'Channel Activation Manager' should have:

- Tier 1 MBA graduates (Batch of 2017 - 2019)

- Tier 2 MBA graduates (Batch 2016 -2018)

- An individual with minimum 2 years of an ASM stint in General Trade and then moved to a Regional Trade Marketing/Customer Marketing role

- Minimum 5+ years of industry experience

- Open to relocate

Job Offer

Opportunity to work in a national role (head office) with a leading FMCG giant

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

The Apply Button will redirect you to website. Please apply there as well.