Chalo - Manager - Social Media/Content Writing

Social Media + Content Writing Manager - Navi Mumbai

Increase Chalo's impact visibility on social media:

- Social media strategy and content planning and execution

- Ideation for graphics and working with the graphic designer to create social posts

- Engage and reshare content from thought leaders and public transport organization

Create content for other platforms:

- Newsletter content and publishing

- Finishing touches to sales collateral and decks for officers

- Award entries and articles for publications on behalf of Chalo

Timely delivery of collateral required by key stakeholders:

- Working with the Public Affairs city team to deliver on marketing and promotional requirements like leaflets, event collateral from our public markets with utmost importance to timelines and sensitivities of the STUs

Measure & Improve Impact:

- Track and report monthly analytics for social media and other content platforms.

- Assess performance of campaigns and recommend content improvements.

- Maintain a content calendar and ensure alignment with brand tone and messaging.

- Benchmark against competitor and industry social media activity to identify opportunities.