Category Trade Marketing Manager

Title : Category Trade Marketing Manager

Reporting: Head - Customer Marketing

Location: Ahmedabad

Direct reports : None

Key Stakeholders:

Internal - Branch Managers, Zonal Sales Managers, Brand Marketing teams, Finance, IT

External - Agencies, vendors

Pre-requisite Requirements

Qualification: MBA Premier 'B' School

Experience: At least 4to5 years of post-MBA qualification work experience.

Behavioural Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities

This role will support the planning and implementation of BTL Strategy for the category across regions and channels in line with the company's over business strategy.

The key responsibilities of this role would include:

- Planning and controlling annual, quarterly and monthly spends for the category. The person will be vested with the entire BTL strategy for the category.

- Designing monthly category activation and ensuring execution through regional counterparts.

- Delivery of category AOP objectives (top line, BTL %, distribution objectives).

- Owner of all trade programs assigned and new projects during the year