Posted By
Posted in
Sales & Marketing
Job Code
1595126
- We are a leading sports retail brand committed to delivering exceptional customer experiences through innovative digital and omnichannel strategies.
- As we accelerate our digital transformation, we aim to strengthen our online presence while optimizing category performance across all sales channels.
Team Overview:
You will be part of the Digital Commerce team, focusing on:.
- Category Strategy & Growth.
- Driving GMV across channels (brand website, marketplaces, quick commerce, stores, etc.
- P&L responsibility for assigned categories.
- Conversion rate optimization.
- Pricing, promotions, and offer strategy.
- Assortment planning & competition tracking.
- Profitability analysis.
- Category analytics & performance dashboards.
- Enhancing category experience (UX, merchandising, NPS).
- Input metrics tracking (traffic, engagement, etc.
Role Summary:
As a Digital Category Leader, you will be responsible for:.
- Defining and executing category strategy to maximize revenue and customer satisfaction.
- Analyzing market trends and competition to identify growth opportunities.
- Collaborating with cross-functional teams (marketing, sales, supply chain, finance) to align business goals.
- Monitoring KPIs (traffic, conversion, sales, profitability) and optimizing performance.
- Leading business planning with finance and program teams.
- Driving digital marketing initiatives (SEO, SEM, promotions) in partnership with marketing.
- Working with product teams to refine assortments and commercial policies.
- Improving customer experience by addressing feedback and pain points.
Key Responsibilities.
Strategy & Growth:
- Conduct competitive benchmarking to refine positioning.
- Develop pricing, promotion, and bundling strategies.
- Optimize product assortment based on demand and trends.
Performance Management:
- Track website analytics, sales data, and customer behavior.
- Identify conversion bottlenecks and implement fixes.
- Own P&L and profitability for assigned categories.
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Posted By
Posted in
Sales & Marketing
Job Code
1595126