Category Manager - Perfume/Fragrance Category

Category Manager: Perfumes / Fragrance

Location: Gurgaon

Experience Required: 4+Years (Fragrance/Beauty/Cosmetics preferred)

Working mode: WFO

About the Role:

We are seeking a dynamic and experienced Category Manager to lead and grow our Perfume & Fragrance vertical. The ideal candidate will have a deep understanding of the beauty and personal care market, with a specific focus on fragrance trends, consumer behavior, product lifecycle, and brand positioning.

You will be responsible for driving end-to-end category strategy, portfolio management, product development coordination, pricing, promotions, and ensuring consistent business growth through innovation and market analysis.

Key Responsibilities:

1. Category Strategy & Planning

- Define and execute short-term and long-term strategies for the fragrance category.

- Develop annual category plans including sales targets, brand mix, and product roadmap.

- Identify gaps in the current portfolio and consumer needs to introduce new products/SKUs.

2. Product Development & Sourcing

- Work closely with product development, R&D, and design teams to conceptualize and launch new fragrances.

- Collaborate with vendors, fragrance houses, and packaging partners to deliver innovative products on time.

3. P&L Ownership

- Own the P&L for the fragrance category - pricing, costing, margins, promotions, and inventory.

- Drive profitability by optimizing pricing strategy, managing supply-demand and stock health.

4. Merchandising & GTM (Go-to-Market) Execution

- Plan and implement product launches across channels - Online (D2C, marketplaces) and Offline (retail, distribution).

- Work with marketing and sales teams to develop impactful go-to-market strategies.

- Ensure availability and visibility across platforms.

5. Market & Consumer Insights

- Track global and domestic trends in perfumes/fragrances.

- Monitor competitor activity and consumer feedback to refine the offering.

- Conduct pricing and assortment benchmarking.

6. Cross-functional Collaboration

- Liaise with internal teams including marketing, design, operations, supply chain, and finance.

- Ensure timely and smooth execution of new product launches and campaigns.

Key Requirements:

- Bachelor's degree (MBA preferred) in Marketing, Business, or a related field.

- 5+ years of experience in Category/Product Management in Perfumes, Beauty, FMCG, or Lifestyle segment.

- Deep understanding of the fragrance industry, ingredients, and formulation processes is highly desirable.

- Strong analytical, commercial, and project management skills.

- Proven ability to manage a category P&L and drive profitable growth.

- Excellent communication, negotiation, and stakeholder management abilities.

- Passion for consumer products and understanding of consumer behavior and preferences.