Category Lead - D2C

Job Title: Category Lead

Experience: 6+ years

Role Overview:

We are currently partnering with forward-looking organizations seeking Category Lead who bring an entrepreneurial mindset and are ready to re-enter the corporate world.We are seeking a dynamic and experienced Category Lead to spearhead the growth of our kids nutrition category. This senior leadership role requires a growth-oriented leader with a deep passion for building consumer-first brands, preferably with proven experience in D2C businesses. If you are an ex-founder, ex-entrepreneur, or a seasoned leader who thrives in fast-paced environments and wants to drive the next big thing in kids nutrition, we want to talk to you!

Key Responsibilities:

- Lead the strategic vision and execution for the category to build into a market leader.

- Develop and implement growth initiatives across product development, marketing, sales, and distribution channels, with a strong focus on the D2C ecosystem.

- Own the end-to-end P&L responsibility, ensuring profitability while scaling the business.

- Build, mentor, and lead a high-performing cross-functional team aligned with brand goals.

- Use consumer insights, market data, and competitive analysis to drive product innovation and customer engagement strategies.

- Collaborate closely with marketing, supply chain, and operations teams to optimize product launch and go-to-market strategies.

- Foster a culture of agility, customer-centricity, and entrepreneurial thinking within the team.

Preferred Experience & Qualifications:

- 6+ years of experience in a leadership role building consumer brands, with a preference for D2C exposure.

- Experience with D2C / e-commerce is preferred.

- Leaders who have taken the entrepreneurial path and are now looking to return to meaningful, challenging corporate roles

- Proven track record in scaling early-stage brands or categories successfully.

- Experience as an ex-founder or ex-entrepreneur is highly desirable.

- Deep understanding of consumer trends in FMCG, food,D2C or related health & wellness categories.

- Strong analytical skills and data-driven decision-making ability.

- Excellent leadership, communication, and stakeholder management skills.

- Passion for health, nutrition, and empowering parents to make better choices for their children.

Why Join Us?

- Work with a passionate, purpose-driven team in a fast-growing startup environment.

- Opportunity to shape strategy and scale a brand from the ground up.

- Competitive compensation with performance-linked incentives.