Category Head - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - This is an exceptional opportunity for a Category Head to lead the market strategy for and iconic FMCG brand

Client Details

The company is a Leading FMCG firm with some of the most iconic brands in the industry

Description:

Key Accountabilities/ Responsibilities;

Financial:

Achieve Business Objectives: Lead the creation and execution of annual marketing strategies to achieve both short-term and long-term business goals, including sales growth, profitability, and market share.

Budget Management: Develop, manage, and optimize the marketing budget to ensure effective allocation of resources and maximize ROI.

Monitor Brand Profitability: Continuously analyze and ensure brand profitability, adjusting strategies as needed to meet financial targets.

Customer:

Customer-Centric Marketing: Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and adapt marketing strategies to changing customer needs.

Customer Feedback: Evaluate customer and consumer feedback to align the marketing mix and improve brand performance.

Healthcare Professional Strategy: Develop and lead expert communication strategies, new product development, and partnerships to build brand credibility among healthcare professionals.

Process:

Strategic Planning: Lead the development and execution of brand plans, including communication development, to deliver on sales, market share, profitability, and brand health objectives.

Market Research: Oversee the market research roadmap, ensuring insights are leveraged to inform business decisions and achieve objectives.

New Product Development: Manage a robust pipeline for new products, following the stage-and-gate process to successfully launch new offerings.

Cross-Functional Leadership: Effectively manage both external and internal interfaces, leading cross-functional teams to meet brand objectives.

People:

Performance Management: Oversee performance management processes, including goal setting, mid-year reviews, and annual appraisals, ensuring alignment with organizational goals.

Key Interactions:

Internal:

Sales - For demand planning, implementation of sales and marketing initiatives, obtaining feedback from the market including competition

R&D - For NPD, modifications to existing products, claims

GDSO - For RMPM planning, profitability, new products, marketing initiatives and supply

Finance - For product costing, profitability and budgets

External:

- Advertising, Media agencies

- Market Research, Packaging agencies, External functional forums, PR agencies

- Communication

- Relationship Management

- Coordination / Influence

Profile:

A successful Category Head should have:

- Tier 1/Tier 2 MBA 2010 and 2013 batches only

- Only core FMCG experience will be considered (not open to Alcobev, Paints, etc.)

- Should have worked on NPD from ideation to launch

- Should have been a team management role for a 4+ years

Job Offer:

- Opportunity to work with a Leading FMCG firm with some of the most iconic brands in the industry

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

Contact - Purnendu Pradhan - +91 22 6903 6682

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