Campden Family Connect - Assistant Vice President - Events & Marketing

Overview of the Role:

- Provide support, intelligence, connections and networking opportunities to members

- Organize and manage membership & community events

- Marketing of membership & community events

- Implement Marketing Campaigns

- Support Operations and management of events

Key Job Role:

- Research potential conference ideas and record competitive events

- Research and analyze the feasibility of developing potential conference topics into commercially viable events

- Identify the target audience for a given conference idea and the most marketable angle on this topic

- Write content, marketable conference programs based on research

- Research potential topics to be address in the conference agenda through secondary research

- To determine the validity of proposed topic, sub-themes, timing and location and validate the potential subjects through telephone research

- Identify, approach and confirm suitable speakers for the conferences

- Schedule and lead calls with C-level executives to join as speakers and finalizing their presentation subjects

- Negotiate, draft and manage speaker agreements with authors, thought leaders and industry experts

- Liaising with speakers throughout the conference production cycle to ensure constant communication and avoid speaker dropouts

- Ensure speakers are briefed on the required content of their presentation

- Connect with speakers and attendees post the conference to take their feedback and document it for the next annual meeting

- Collaborate with sales, marketing, operations and other business units to ensure alignment with event strategy and delivery

- Oversee design of the conference brochure ensuring key selling points are emphasized

Marketing Activities:

- Ensuring that the Company Strategy Document is followed

- Research and data strengthening for overall functioning of business activities

- Overseeing social media activities on LinkedIn and Twitter

- Managing brand presence and word of mouth